DSB, the Danish National Railway, hosted a corporate celebration and party spanning two nights, giving all the company’s 9,000 employees a chance to attend. Diversity and the common goals was highlighted to raise enthusiasm about the DSB culture with the individual employee in focus.
Visual identity and universe for online, offline and venue, furthermore the design of offline and venue material.
Through the coupling between historical references and DSB’s present universe, we turned DSB’s internal image: From state-owned railway to modern service industry. The overall visual theme was created as a DSB-city, produced by Welcome Event Marketing for the occasion by involving the entire Bella Center which is the largest show and congress venue in Denmark.
DSB LIVE 2008 was so successful that we also designed DSB LIVE 2009 for Welcome Event Marketing, who won the international Gala Award for Best Event produced for a company or organization.
Welcome for DSB