CASE
DSB LIVE

Brief:

DSB, the Danish National Railway, hosted a corporate celebration and party spanning two nights, giving all the company’s 9,000 employees a chance to attend. Diversity and the common goals was highlighted to raise enthusiasm about the DSB culture with the individual employee in focus.

Assignment:

Visual identity and universe for online, offline and venue, furthermore the design of offline and venue material.

Approach:

Through the coupling between historical references and DSB’s present universe, we turned DSB’s internal image: From state-owned railway to modern service industry. The overall visual theme was created as a DSB-city, produced by Welcome Event Marketing for the occasion by involving the entire Bella Center which is the largest show and congress venue in Denmark.

Comments:

DSB LIVE 2008 was so successful that we also designed DSB LIVE 2009 for Welcome Event Marketing, who won the international Gala Award for Best Event produced for a company or organization.

Client:

Welcome for DSB