IAK – Industry Employers of Copenhagen – held on the occasion of its 125-year anniversary a big gala for all members. The ambition behind the party, in addition to being a fantastic experience for the participants, was to raise awareness among IAK’s members to the organization’s culture and work areas.
Visual identity, overall visual universe and output for online and offline.
We focused on IAK’s adaptation to a more modern understanding of culture among industry employers. This was done by using IAK’s existing logo in a new context where its traditionally heavy expression was being facilitated by the use of colors and a hand-drawn line – and the steel became balloons for the occasion. The expression gained clout when placed in a symbiotic relationship with Tomas Saraceno’s amazing balloon installations in the air over Sculpture Street in the Danish National Museum of Art in Copenhagen.
Welcome for IAK – Industry Employers of Copenhagen