CASE
LEO PHARMA
GOING FOR GOLD

Brief:

Visual universe for use in the launch of the acclaimed Danish pharmaceutical company LEO Pharma’s global growth strategy.

Assignment:

Processing of LEO Pharma’s corporate symbol and graphic basic elements and processing of online and offline material for a global platform in five languages.

Approach:

To visualize LEO Pharma’s strategic theme using a dynamic color coding of the existing corporate symbol, thus adding a new dynamic layer to the existing visual scope.

Client:

Welcome for LEO Pharma