CASE
REBOOT
ACTION IS AT ELEVEN

Brief:

For the 11. iteration of reboot, the legendary web / tech / culture / conference, the ambition was to do a 24-hour magazine project, with all editorial content generated by and with the lecturers and participants at the event.

Assignment:

Concept, grid, creative direction and art direction, artwork, coordination and collaboration with chief editor Priya Mani and a 12-person editorial office working on-venue gathering interviews, slides, statements and photos – with the parallel setup of the 293-page PDF magazine.

Approach:

Mantra for the reboot 11: “Action!” – which already the first day expanded with the idiomatic meme “Share your shit” (Quote: Danish philosopher Tor Noerretranders). These two cornerstones, along with a carefully prepared grid system and a very palpable deadline defined a seldomly open magazine format and experience.

Comments:

“reboot – Action is at Eleven” reflected the meeting between the digital culture and magazine culture in a massively successful manifesto.

Client:

Reboot & FDIH