For the 11. iteration of reboot, the legendary web / tech / culture / conference, the ambition was to do a 24-hour magazine project, with all editorial content generated by and with the lecturers and participants at the event.
Concept, grid, creative direction and art direction, artwork, coordination and collaboration with chief editor Priya Mani and a 12-person editorial office working on-venue gathering interviews, slides, statements and photos – with the parallel setup of the 293-page PDF magazine.
Mantra for the reboot 11: “Action!” – which already the first day expanded with the idiomatic meme “Share your shit” (Quote: Danish philosopher Tor Noerretranders). These two cornerstones, along with a carefully prepared grid system and a very palpable deadline defined a seldomly open magazine format and experience.
“reboot – Action is at Eleven” reflected the meeting between the digital culture and magazine culture in a massively successful manifesto.
Reboot & FDIH