CASE
RESTAURANT PH

Brief:

Restaurant and brand concept startup for Restaurant PH, based in Tivoli Copenhagen.

Assignment:

Visual identity including logo and universe: Restaurant line, marketing line and facade as well as involvement in interior design.

Approach:

Seldom has a task has been driven as much by equal parts love and awe. With Restaurant PH, the client went all-in to show a significant piece of Danish culture in its proper context. The location in the Glass Hall’s Restaurant in Tivoli Copenhagen that the Danish architect and legendary creator of the PH lamp, Poul Henningsen (PH) rebuilt and decorated in 1946 – set the bar for ideas, expression and function very high. Our work was based on PH’s rigorous and at the same time playful work with curves, as well as his extreme love of good food. For the logo we chose to go for the essential framework for a restaurant experience: table and chair.

Client:

Restaurant PH